Bachelor of Business Administration Degree:
Marketing Major/Minor                        

• Required Courses
• Accounting Major/Minor
• Business Economics
• Business and Regulatory Policy
• Economics Major
• Finance Major/Minor
• General Business
• Human Resource Management
• Marketing Major
• Information Technology Major/Minor
• International Business
• Public Relation Minor

Major Requirements

BBUS 343 - Introduction to Marketing
BBUS 348 - Marketing Research
BBUS 347 - Consumer Behaviour

Plus five of:

BBUS 345 - Professional Selling
BBUS 441 - Services Marketing
BBUS 443 - Retail Management
BBUS 445 - E-Commerce
BBUS 446 - Marketing Strategy
BBUS 447 - International Marketing
BBUS 448 - Integrated Marketing Communication
BBUS 449 - Business-to-Business Marketing

Minor Requirements

For those wanting only an exposure to marketing, a Marketing Minor is available.

At least four of:

BBUS 345 - Professional Selling
BBUS 347 - Consumer Behaviour
BBUS 348 - Marketing Research
BBUS 441 - Services Marketing
BBUS 443 - Retail Management
BBUS 445 - E-Commerce
BBUS 446 - Marketing Strategy
BBUS 447 - International Marketing
BBUS 448 - Integrated Marketing Communication
BBUS 449 - Business-to-Business Marketing