Sports Event Management Diploma

This two-year program will prepare graduates for a variety of positions in the sports event industry. Courses provide students with an introduction to the business skills required to produce a sports event, and allow students to develop the expertise to organize events, find appropriate sponsors, recruit and motivate volunteers, and successfully market the event.

Employment opportunities exist for graduates to organize sporting events at a corporate, amateur, or professional level. As well, tourism associations and destination management organizations have begun to realize the potential of attracting sports events to their communities, creating new career opportunities for graduates with these types of organizations as well.

Developed jointly by the TRU School of Tourism and the Department of Physical Education, the diploma has received strong support and commitment from the sports industry.

Course requirements:

English 181 - Business, Professional and Academic Composition
English 192 - Professional Presentation/Communication
ADVG 212 - Planning Adventure Activities
Economics 195 - Principles of Macroeconomics
TMGT 115 - Marketing & Customer Service
TMGT 116 - Organizational Leadership in Tourism
PHED 211 - An Introduction to the Study of Sport
PHED 213 - Sport in Canadian History
Accounting 100 - Financial Accounting
Conventions 100 - Events & Conventions Practicum I
Conventions 125 - Sports Event Marketing